ActiveCampaign vs ClickFunnels: Which Tool Drives Real Growth for Your Business?

Starting and growing your business online means picking the right tools. Two of the best tools are ActiveCampaign and ClickFunnels. But which one should you choose? Let’s make it simple and clear.

ActiveCampaign is like a friendly helper that keeps you connected with your customers. It lets you send emails and track what people like. This way, everyone gets the right message at the right time. If you want to build strong relationships and keep customers coming back, ActiveCampaign is the tool for you.

ClickFunnels works differently. It’s like a fast train that takes your customers straight to buying your product. It helps you set up pages that make people want to buy quickly. If your goal is to make sales fast, ClickFunnels might be what you need.

Both tools are great, but they do different things. ActiveCampaign is perfect for staying in touch with your customers and making them feel special. ClickFunnels is best if you want to turn visitors into buyers quickly.

In this post, we’ll dive into what makes each tool special. We’ll see how they work and how you can use them to help your business grow. By the end, you’ll know which tool fits your needs best.

Quick Overview of ActiveCampaign vs ClickFunnels

Short on time?

Here’s a simple rundown of how ActiveCampaign and ClickFunnels compare.

• ActiveCampaign and ClickFunnels do different jobs for your business.
• ClickFunnels helps you build sales funnels. These funnels guide people to sign up, join your list, or buy something.
• ActiveCampaign helps you send emails and stay connected with your customers. It’s like having a tool that helps you talk to your audience.
• These tools work well together, giving your business a boost.
• Both ActiveCampaign and ClickFunnels have features that help your business grow.
• ActiveCampaign also works as a CRM, helping you manage your customer relationships.
• Users say good things about both tools.
• You can try both for free and see which one fits your needs.

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How ClickFunnels and ActiveCampaign Help Your Business in Different Ways

ClickFunnels and ActiveCampaign are two tools that help businesses, but they do different things. Think of them like two tools in a toolbox. Each one is special and does its job well.

ClickFunnels helps you build something called a “sales funnel.” Imagine a funnel that guides people step by step. It shows them what to do next. For example, it helps people sign up for something, join an email list, or buy a product. ClickFunnels makes this easy because it has all the steps ready. You just need to pick the steps that work for your business.

A sales funnel is better than a regular website. Why? Because it doesn’t confuse people. It shows them exactly what to do, one step at a time. This helps businesses get more customers.

ActiveCampaign is different. It’s like a smart helper that helps you talk to people. This tool helps you collect email addresses. Then, it helps you send the right message to the right person at the right time. Imagine having a helper who remembers what each customer likes. Then, the helper sends them exactly what they need. That’s what ActiveCampaign does.

So, what’s the big difference? ClickFunnels helps you get more leads and make sales by guiding people through a process. ActiveCampaign helps you keep in touch with those leads and customers. It makes sure they get the right information at the right time.

Many businesses use both tools together. ClickFunnels brings in the leads, and ActiveCampaign keeps the conversation going. They work really well as a team, helping businesses grow and succeed.

Now, let’s look at some key points:

1. Purpose: ClickFunnels builds sales funnels to guide people step by step. ActiveCampaign helps you talk to your customers in a smart way.
2. Ease of Use: ClickFunnels is easy to use. You don’t need to be a tech expert to build a sales funnel. ActiveCampaign is also easy to use but takes a little more time to set up because it has many smart features.
3. Who Should Use It: ClickFunnels is great for anyone who wants to sell something online. It’s perfect for entrepreneurs and small businesses. ActiveCampaign is best for businesses that want to stay in touch with their customers and send them the right messages at the right time.
4. Working Together: Many businesses use both tools. ClickFunnels helps you get leads, and ActiveCampaign helps you keep them.

By using both tools, businesses can get more customers and keep them happy. It’s like having two helpers who work together to make your business grow.

In summary, ClickFunnels is your go-to tool for guiding people through a process to buy something, while ActiveCampaign is the tool that helps you stay connected with those people. They both do different things but work really well together. So, if you want to grow your business, think about using both!

Read more: ThriveCart vs ClickFunnels

Detailed Feature Comparison: ActiveCampaign vs ClickFunnels

Let’s compare ActiveCampaign and ClickFunnels to see how they help your business. Each tool does different things, but both are really useful.

Webpage Builder

ClickFunnels makes it super easy to build pages. You can drag and drop pieces to make a webpage. It’s like putting together a puzzle. You don’t need to know how to code. The templates are ready for you to use, so you can make a page quickly. This is great if you want to turn visitors into customers right away.

ActiveCampaign has a simpler page builder. It’s mostly for making landing pages to collect emails. It works well with its email tools, but it’s not as powerful as ClickFunnels for building full sales pages.

Which to Use: Go with ClickFunnels if you need a strong webpage builder. Pick ActiveCampaign if you’re focused on email marketing and just need basic pages.

Email Marketing

Automation Capabilities

ActiveCampaign is like having a smart assistant for your emails. It sends the right message to the right person at the right time. You can set up a plan, and it does the work for you. For example, if someone visits a product page but doesn’t buy, it can send them a discount email automatically. This helps you keep people interested.

ClickFunnels also has automation, but it’s more about moving people through the sales funnel. It’s good if you want to send follow-up emails, but it doesn’t have as many options as ActiveCampaign.

Which to Use: If you want strong email automation, go with ActiveCampaign. ClickFunnels works if you need basic email follow-ups.

Templates and Customizations

ActiveCampaign gives you lots of email templates. You can make your emails match your brand. The designs are simple but work well. You can change the look to fit your style.

ClickFunnels doesn’t have as many email templates. It focuses more on the sales funnel than on email design. But the templates it has are made to fit into your sales process.

Which to Use: Choose ActiveCampaign for more email design options. ClickFunnels is better if you want emails that fit your sales funnel.

A/B Testing

Both tools let you test different ideas to see what works best. ClickFunnels lets you test different steps in your sales funnel. You can see which one makes more sales and then use the best one.

ActiveCampaign helps you test your emails. You can try different subject lines or content to see which one gets more clicks. This helps you improve your emails over time.

Which to Use: Use ClickFunnels if you want to test your sales funnels. Pick ActiveCampaign if you need to test and improve your emails.

Sales Funnels

ClickFunnels is all about making and improving sales funnels. It helps you guide people from visiting your site to buying something. You can add things like upsells (where you offer something extra) or downsells (where you offer a cheaper option). This helps you make more money from each customer.

ActiveCampaign helps with sales through emails and managing customer relationships, but it doesn’t have tools to build funnels. It works more behind the scenes to keep customers interested.

Which to Use: ClickFunnels is the best for building and running sales funnels. ActiveCampaign supports your sales process but doesn’t build funnels.

CRM Integration

ActiveCampaign has a built-in CRM (Customer Relationship Management). This helps you keep track of your customers and stay in touch with them. You can see what they’ve bought and send them personalized messages. It’s a great all-in-one tool.

ClickFunnels has basic CRM tools that help you manage leads within your funnels. It works well with other CRM tools if you need more advanced features.

Which to Use: If you need a strong CRM, choose ActiveCampaign. If your focus is on funnel management, ClickFunnels has what you need.

Managing Leads and Customer Relationships

ActiveCampaign is great at managing leads and building relationships. It lets you segment your audience, which means you can send different messages to different groups. This helps you connect with your customers and keep them coming back.

ClickFunnels focuses on turning leads into customers through its funnels. It tracks leads and follows up with them, but it’s more about making sales than managing long-term relationships.

Which to Use: ActiveCampaign is best for businesses that need to manage leads closely. ClickFunnels is better for businesses focused on converting leads into sales.

Read more: Unbounce vs ClickFunnels

Custom Domain and Website Hosting

ClickFunnels lets you use your own domain name and provides hosting for your sales pages. This means you can manage your whole sales process on their platform. It’s a good all-in-one solution.

ActiveCampaign doesn’t offer full website hosting, but you can use custom domains for landing pages and emails. This is fine if you’re focused on email marketing rather than running a full website.

Which to Use: Choose ClickFunnels if you need hosting and custom domains. ActiveCampaign is good if you only need these features for email marketing.

Both ActiveCampaign and ClickFunnels have strengths. ClickFunnels is perfect for building sales funnels and driving conversions. ActiveCampaign is better for email marketing, automation, and managing customer relationships. Your choice depends on what your business needs most.

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Read more: Kajabi vs ClickFunnels

Integration Capabilities: ActiveCampaign vs ClickFunnels

These integration lists aren’t complete. They just show some of the important integrations that ClickFunnels and ActiveCampaign offer.

ActiveCampaign Integrations

Here are some of the main integrations that ActiveCampaign offers:

• ClickFunnels: Integrate with ClickFunnels to combine marketing automation with sales funnel management, ensuring a smooth flow from lead generation to sales.
• Facebook: Connect your Facebook campaigns to your email marketing in ActiveCampaign, making sure your messages align across platforms.
• Google Analytics: Link Google Analytics to ActiveCampaign to track how your emails affect your website traffic and customer actions.
• Zapier: Use Zapier to connect ActiveCampaign with hundreds of other apps, giving you more ways to automate your marketing tasks.
• Typeform: Create surveys with Typeform and use the answers to shape your email marketing strategies in ActiveCampaign.
• Textiful: Send text messages through Textiful and manage those campaigns within ActiveCampaign to reach your audience via SMS.
• Stripe: Process payments using Stripe, linking it with your ActiveCampaign workflows to keep everything in one place.
• LiveChat: Chat with website visitors in real time using LiveChat, and sync those interactions with your ActiveCampaign data.
• Gumroad: Create subscription plans on Gumroad and connect them to ActiveCampaign to manage billing and customer communications.

ClickFunnels Integrations

Here are some of the main integrations that ClickFunnels offers:

• Twilio: You can use Twilio to send and schedule text messages to your customers, making your communication more personal.
• Embed A Calendar: Let your leads schedule appointments with you by adding a calendar to your funnel. You can connect different calendar apps to make this work.
• YouZign: If you host images on YouZign, you can easily use them on your ClickFunnels pages.
• VWO Engage: Set up push notifications for your funnels to bring visitors back and encourage them to complete actions.
• Salesforce: Connect Salesforce with ClickFunnels to keep your customer data and sales processes in sync.
• Warrior Plus: Sell Warrior Plus products directly from your ClickFunnels site, making it easy to manage your offers.
• Disc Delivered: Automatically fulfill orders through Disc Delivered when someone buys from your funnel.
• Stripe Payment: Use Stripe to process payments and send receipts to your customers directly from ClickFunnels.
• Kajabi: Link your ClickFunnels products with Kajabi membership areas to manage your content and customers.
• PayPal: Add a PayPal button to your ClickFunnels page to accept payments easily.
• Shopify: Integrate Shopify with ClickFunnels to manage your online store and funnels together.
• Slybroadcast: Send voicemails to your subscribers through Slybroadcast, helping you stay in touch.
• Shipstation: Automate your shipping with Shipstation, so orders are fulfilled as soon as they’re placed in ClickFunnels.
• Zapier: Connect ClickFunnels with other popular services using Zapier to expand what your funnels can do.
• ZenDirect: Send customer details from ClickFunnels to ZenDirect for shipping items directly from their platform.

Pricing Plans: ActiveCampaign vs ClickFunnels

Let’s look at how ActiveCampaign and ClickFunnels price their services. Understanding the cost is key to choosing the right tool for your business.

ActiveCampaign Pricing

ActiveCampaign has four main pricing plans:

• Lite Plan: Start at $15 per month. This plan covers basic tools like sending emails and setting up simple automations. It’s perfect if you’re just starting out.
• Plus Plan: Start at $49 per month, this plan gives you more. It adds tools like CRM (Customer Relationship Management), landing pages, and advanced connections with other tools. This is good if your business is growing and you need more features.
• Professional Plan: This plan start at $79 per month. It includes everything in the Plus plan and more advanced features like sending emails at the best time for each person and getting deep insights into your customer’s journey. It’s ideal if you need strong tools to keep your customers engaged.
• Enterprise Plan: This plan start at $145 per mont. It’s for big businesses that need tailored solutions. You get dedicated support, custom domains, and more.

ActiveCampaign gives you options to start small and grow as your business grows. It’s flexible and adapts to your needs.

ClickFunnels Pricing

ClickFunnels keeps its pricing simple with three main plans:

• Basic Plan: Costs $97 per month. This plan gives you the core tools you need to build sales funnels. It’s great if you’re a small business or entrepreneur focused on selling products online.
• Platinum Plan: At $297 per month, this plan offers more power. You get unlimited funnels and pages, plus extras like follow-up funnels and tools to manage affiliates. It’s designed for businesses that need more advanced features to grow their sales.
• TwoCommaClubX Plan: This top-tier plan costs $2,497 per month. It’s for large businesses that need advanced features, priority support, and exclusive training. This plan is perfect for those aiming to hit high revenue targets.

ClickFunnels is focused on helping businesses build and optimize sales funnels. The pricing reflects the level of support and features you get with each plan.

Read more: ClickFunnels vs ConvertKit and ClickFunnels vs GetResponse

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Real-World Examples and Case Studies: ActiveCampaign vs ClickFunnels

Looking at real-world examples can help you understand how ActiveCampaign and ClickFunnels perform for different businesses. Here’s a breakdown of success stories from each platform, based on user experiences and third-party reviews.

Success Stories from Businesses Using ActiveCampaign

ActiveCampaign has helped businesses achieve significant growth through personalized marketing. For instance, Motrain, a B2B SaaS company, increased trial conversions by 120% using ActiveCampaign’s targeted email campaigns. They automated their workflows to guide users through the trial process, ensuring that potential customers saw the value in their product.

In the education sector, Cognita Schools Brazil integrated ActiveCampaign’s CRM and email automation, resulting in an enrollment conversion rate of over 51%. This success was driven by the platform’s ability to streamline communication and follow up effectively with potential students.

Another example is INSTADRIVE, a German electric vehicle subscription service, which achieved a click-through rate (CTR) six times higher than the industry average. They used ActiveCampaign’s advanced segmentation and personalized email strategies to engage their audience more effectively​.

Third-Party Reviews

• • Capterra: 4.6/5
  • FinancesOnline: 9.2/10
  • G2: 4.5/5

Success Stories from Businesses Using ClickFunnels

ClickFunnels has been pivotal for many entrepreneurs in scaling their businesses. Kaelin Poulin built a multi-million-dollar fitness business using ClickFunnels. She created and optimized sales funnels that helped her expand her customer base and earn multiple 2 Comma Club awards.

Kevin David leveraged ClickFunnels to sell his Amazon FBA and Shopify coaching courses, generating over $1,000,000 in sales. His success shows how ClickFunnels can be a powerful tool for educators and coaches looking to monetize their expertise.

Moreover, Spencer Mecham, the top ClickFunnels affiliate, earned over $1,000,000 through the platform’s affiliate program. His achievement highlights the potential of ClickFunnels not just for selling products but also for generating significant affiliate income​.

Third-Party Reviews

• • Capterra: 4.5/5
  • FinancesOnline: 9/10
  • G2: 4.5/5.

FAQs: ActiveCampaign vs ClickFunnels

What’s the big difference between ActiveCampaign and ClickFunnels?

• ActiveCampaign helps you send emails and automate messages to your customers. It’s like having a smart assistant that knows when to reach out. ClickFunnels is all about building sales funnels. It helps turn people who visit your site into buyers by guiding them step by step.

Can I build sales funnels with ActiveCampaign?

• ActiveCampaign is great for sending emails and keeping track of customers, but it doesn’t build full sales funnels like ClickFunnels does. If you want to make funnels, ClickFunnels is the better choice.

Which one is easier for small businesses?

• ActiveCampaign is good for small businesses that want to send emails and manage customer relationships. It’s easy to use and grows with you. ClickFunnels is also easy, especially if you need to sell products online. Both are simple, but they help with different things.

How do their integrations compare?

• ActiveCampaign connects with lots of other tools, like CRMs (for managing customers) and calendar apps. This makes it flexible for many types of businesses. ClickFunnels works well with payment tools like Stripe and PayPal and other marketing tools to help with funnels.

What do people say about these platforms?

• People who use ActiveCampaign like how easy it is to send emails and automate tasks. It has a high rating of 4.6/5 on review sites. ClickFunnels is also well-liked, especially for making sales funnels, with a rating of 4.5/5. Some users say ActiveCampaign has better customer support.

Can I try them for free?

• Yes, both platforms let you try them for free. ActiveCampaign gives you 14 days to explore its features, and ClickFunnels also offers a 14-day trial to test its funnel-building tools.

Which has better customer support?

• ActiveCampaign is known for quick and helpful customer support. ClickFunnels also has live support and is generally good, but some people say their experience can vary.