Best Lead Generation Tools
Are you tired of spending countless hours searching for potential customers? Well, fret no more! In this post, we will share the world’s top and best lead generation tools, exploring how they can revolutionize your business and help you capture high-quality leads like never before. So, without further ado, let’s start!
Jotform
First on the list, we have Jotform. It’s a tool that is ideal for businesses of all sizes, JotForm helps you create survey forms without any knowledge of CSS, JavaScript or other programming languages – though if they do, there’s plenty of scope for diving into the code and tweaking designs. Forms are highly customizable and can be set to show different content based on the user’s location, and field types can be further customized to show properties as required, setting character limits and pre-populating fields. Jotform offers you a very attractive free plan that includes 5 forms, 100 submissions per month, and 10 payments per month. For individuals and small businesses, that might be all you need.
ReferralCandy
Next up on the list is ReferralCandy. ReferralCandy is a great eCommerce tool for generating leads. As its name suggests, it’s centered around helping businesses generate leads and sales by offering their customers discounts for sending new customers their way. It’s offered as a free 30-day trial which you can use to test out its features that include email campaigns and data-driven insights dashboards.
ReferralCandy also integrates with a range of marketing stacks and platforms – from Shopify and WooCommerce to BigCommerce, Magento, Mailchimp and Google Analytics. What’s more, you can be up and running in no time with an easy and intuitive setup, though there is reassurance in the form of a robust and efficient customer support service should you need to ask any questions.
Hello Bar
Moving on, we are now gonna talk about Hello Bar. Hello Bar started its journey as a notification bar. However, it has evolved into a flexible marketing tool that lets you design messages for you website visitors. To get started, all you have to do is enter your website URL and you will be shown how to make display ads and install bar codes. From there, you can set up email integrations, choose goals for your campaigns, install modal pop-ups, full-site takeovers, slide-ins and more. Additionally, it lets you set up simple announcements and direct website visitors to social media channels. Hello Bar has three plans to choose from with pricing starting at $29 per user per month, or there is a free basic option.
Lusha
Moving along we have Lusha on our list. Effectively a database of B2B contacts, Lusha can be deployed by sales and marketing professionals to find leads, boost their campaigns and ultimately drive revenue. In short, it provides you the ability to find information on people who are publicly listed on social media and elsewhere, without spending hours manually trawling pages.
It also offers you a browser extension for Chrome that automatically scans the profile page you are visiting when on social networks like LinkedIn, Facebook, and Twitter to provide up-to-date contact information. With Lusha you can also create filters based on prospecting lists, and easily integrate it into your existing workflows without too much hassle. Lusha offers a free trial, but for comprehensive features they have three plans to choose from, starting with the Pro package, costing $29 per user per month when billed annually.
OptinMonster
OptinMonster is a savvy lead-generation software tool that makes it easy for you to capture, share and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. OptinMonster integrates with most major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns. That can include anything from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). The Basic plan costs $16 per month when billed annually and there are four options: Basic, Plus, Pro, and Growth.
WisePops
Although website pop-ups have earned a bad reputation over the years, but research shows that they’re incredibly useful for lead generation. Wisepops helps you create beautiful pop-ups using a drag-and-drop builder that gives you 60 templates to pick from. It’s also possible for you to set different actions for when visitors first visit and then ultimately leave pages, click on links or hover over specific elements on your organization’s website. Wisepops offers you the ability to activate multiple campaigns at the same time, target visitors according to their location and browser, and you can even craft dedicated messages for new customers and returning ones.
The service also comes with some pedigree, Wisepops claim to be servicing over 2,000 brands in more than 50 countries, which they say notches up more than two billion personalized onsite messages each year for the likes of Decathlon, Heineken, and Jaguar.
Discover. ly
Social media can be a powerful mine of information if used smartly and efficiently, but finding new leads on the likes of LinkedIn and Facebook can be a frustrating and time-consuming task. Google Chrome add-on Discover dot ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows you who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to spend hours navigating your way around individual networks. Note that the tool will only scalp information you have access to and will not break any data privacy blocks.
Albacross
If you’re targeting your product or service at a particular demographic, for example, you can see if anybody belonging to it is browsing your homepage, specific channels or other pages before emailing them. And by showing what kinds of companies and individuals are visiting your site, Albacross helps you tailor your messaging to better attract the leads you desire.
However, if you want to receive automated reports you’ll need to be a registered user, so you’ll not be able to share with a wider team, for example, but the platform is really intuitive and comes with a wide array of filters and customization options, meaning users are able to really hone in on the leads you want to target.
HubSpot
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of jack of all trades, combining sales, marketing and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns, and manage social media accounts in addition to carrying out lead generation activity. It’s perfect for SMBs that are looking to scale and don’t want yet to dip their toes into enterprise CRM software and its associated challenges.
Its free plan provides you with a capable platform to manage and maintain new leads through a variety of HubSpot’s complimentary CRM, marketing, sales, and customer service tools. However, it’s worth noting that the free plan comes with limited customer support, so you won’t have access to in-app chat or phone support, but it has amazing paid features that you can explore.
LiveChat
Last but certainly not the least, we have LiveChat on our list. With it, you can create a chat box to communicate with customers on your website. It’s possible to send files, links, calendars, and canned responses that answer common questions through this chat box. Another handy feature is the ability to send a live chat to another customer support representative, which is important for businesses with many different teams.
In terms of other live chat functions, you can see what customers are typing before they even send their message, assign contextual tags to each chat, or access previous chats using an archive. It’s also possible for you to receive chat notifications, ask customers to rate chats and complete short surveys, ask new visitors if they’d like to chat, tell customers about new announcements and products, and much more. That’s not it! There’s more! LiveChat lets you organize all your communications (including emails, chats, SMS, apps, etc) in a user-friendly dashboard. It also sports integrations for more than 170 software platforms, including Facebook, Messenger, WordPress, Salesforce, Shopify, Dropbox, and many others.
Pricing starts from $20 a month when paid annually, with additional plans offering further advanced features.
By now, you should have a good understanding of the benefits they bring, the top tools available, and how they can transform your lead generation efforts.